The rental products are backward, the market is not mature enough

Under the guidance of the new economy and the government, the consumption potential of third- and fourth-tier cities will burst out and become the main driving force of economic growth. It is not difficult to find in major cities and towns. As the quality of life continues to improve, cultural performances, wedding celebrations, birthday celebrations and other performing arts activities continue to increase. While the cultural and entertainment industry is accelerating, it has also promoted the LED rental display industry in the three Market applications in fourth-tier cities. But as far as the LED display industry is concerned, the application of LED rental screens in the field of stage beauty in third- and fourth-tier cities is not mature enough. Most companies focus too much on first-tier cities and high-end markets, and they have insufficiently cultivated third- and fourth-tier markets, causing employees to have a poor understanding of products and product applications in third- and fourth-tier cities.

It is undeniable that, as a product with higher technical content, LED display screens have a certain lag in the use in cities below the third tier compared with first-tier cities, whether it is product upgrades or technological innovations. The most notable feature of the LED rental screen application on the stage is its extremely high stability at work, ensuring that there will be no problems during use. And because it needs to be moved frequently, repeatedly disassembled and installed, the weight requirements of the product are relatively high, so the product shape design, structural design, and material selection are all emphasized.

However, nowadays, most cities and towns use fixed LED displays in the field of stage art, which not only lacks the advantages of easy installation and easy disassembly, but also can not realize creative construction on the stage and bring brilliant display effects. To some extent, it is precisely because the market lacks products suitable for LED stage leasing in third- and fourth-tier cities, which greatly limits the development of the performance industry in third- and fourth-tier cities.

"Lazy culture", high cost performance has become the biggest trend of products

Facing the increasingly fierce competition in the LED display industry, some LED rental screen companies have begun to target third- and fourth-tier cities. This market is different from the mature market. If LED rental screen companies want to open and enter this market, It is necessary to understand the overall market conditions in third- and fourth-tier cities and the requirements for product use.

As we all know, although the economy of third- and fourth-tier cities is constantly developing, there are relatively few related professional and technical personnel. This requires LED rental screen companies to develop "lazy" operation and convenient maintenance products into the market. Professional technicians, anyone can complete the lighting operation of the display, and any part of the display is damaged, do not spend a lot of energy and money, can be replaced freely, which also brings a certain amount to LED rental screen enterprises Technical challenges. In addition, although today’s LED display prices are becoming more and more commonplace, for third- and fourth-tier cities, if they want to be used by every household, LED rental display companies are required to pay attention to products while ensuring product technology upgrades. The price is optimized and the cost-effectiveness of products is improved. Only by producing products with reasonable prices that match the market can it be easier to open the third and fourth-tier markets.

Of course, if LED rental screen companies want to gain market in third- and fourth-tier cities, in addition to working hard on products, it is also very important to instill knowledge and concepts related to LED displays to users. On the one hand, most users in third- and fourth-tier cities have not received professional LED display knowledge training and lack the professional knowledge of LED rental screens. Through a series of training, while providing users with professionalism, they also The company has cultivated a number of loyal potential users; on the other hand, the use of LED rental screens in the field of stage beauty requires not only excellent products, but also leading stage design concepts. LED rental screen companies can be used as a connection between international stage beauty and three-fourth A bridge for customers in tier cities, it will accelerate the rapid development of LED rental screens in the field of stage beauty in third and fourth tier cities.