The LED display has been used in the field of outdoor advertising for some years, and it has witnessed the transformation of the entire presentation form of advertising content from "static" to "moving". However, with the continuous upgrade of terminal consumer demand, the traditional information dissemination method of LED display Has been unable to meet the pursuit of consumers. At this imminent occasion, the BIGPAD of Hangzhou Guoda City Plaza-Big Ben Screen (operated by Hangzhou LANXESS Media Co., Ltd.), "plays" the outdoor advertising circle with a novel and unique display form and service concept, which is LED The display industry brings new ideas.

Although it is called Dabenping, in fact this "big guy" is not "dumb" at all. Through continuous in-depth cultivation and exploration in the creative field, Big Ben Screen uses the current advanced 3D, VR, face recognition and other new technologies to achieve linkage with Wanfang Building, showing outdoor advertising in a unique way of presentation, and establish Own unique brand personality. It is precisely because of this that Big Ben screen has been on CCTV 4 times in just one year, becoming the traffic "small fresh meat" in the field of LED outdoor display, attracting "fans" from all over the country to take photos.

As the "little unicorn" in the LED outdoor display industry, the big and heavy screen has undoubtedly become an eye-catching tool for brand promotion. However, looking at the entire LED outdoor advertising field, the situation is not optimistic. According to incomplete statistics, due to the current communication effect The vacancy rate of LED outdoor advertising displays has reached more than 40% due to factors such as poor quality and aesthetics. This has caused LED display manufacturers to complain. On the cusp of this trend, the success of Big Ben will undoubtedly bring some new revelations of LED outdoor display manufacturers. 

Product upgrades combined with new technologies to achieve vivid content presentation
As we all know, the LED display industry has always pursued innovative displays, but looking back at the development of LED displays in the field of outdoor advertising, there is not much innovation in content presentation. In order to attract people’s attention, Big Ben Screen combines creativity with new technologies such as face recognition, AR, VR, etc., not only to make conventional print ads three-dimensional and vivid, but also to get rid of traditional shackles and transform the form of one-way information transmission. For the interactive experience, the content is perfectly presented in a novel way of dissemination, which not only increases the interest of outdoor advertising, but also attracts the attention of many viewers, giving full play to the unique delivery advantages of outdoor advertising.

The combination of LED display and new technology is not the first in the industry, but the reason why it has not been popularized is because at this stage, this has brought technical challenges to LED display manufacturers. Some professionals have pointed out that the difficulty of VR devices lies in the image quality. The products currently on the market will feel headache after 3 minutes of viewing. Therefore, the panel used in VR devices must be better than the ultra-high-definition (UHD) OLED (about 500ppi). ) It is more than 3 times higher to eliminate dizziness, and the current LED outdoor display has not yet reached this requirement. In addition, the response speed of the display must also be faster, but the current display is prone to afterimages. Because the virtual reality is unfolded in front of the eyes, even if there is a little afterimage, the eyes will be uncomfortable and cause dizziness.

At the same time, the combination between the two will definitely bring about an increase in costs. Although the new technology can bring about an upgrade in display effects, the high price discourages most advertising operators, which has become the main reason hindering the widespread application of LED outdoor advertising screens equipped with new technologies in the market. Therefore, LED display manufacturers need to continue to increase investment in product research and development, improve LED display products and solutions according to the market requirements of VR, AR and other technologies, and strive to provide customers with high-quality display effects and cost-effective products. At that time, LED outdoor The display screen will get rid of the "cold display terminal" setting, but will be an intelligent display carrier that integrates face recognition, 3D, VR and other high-tech technologies.

Understand market demand and develop application scenarios in depth

As the saying goes, knowing yourself and the enemy is not dead. Only by in-depth market understanding of customer needs can we produce products that are welcomed by the market. As the planners of brand advertisements, outdoor advertising operators are not only very clear about the content of the audience's attention, but also understand the forms of advertising that are popular in the market. They play a role in building a bridge between LED display manufacturers and the masses. In order to enhance the communication effect of LED outdoor advertising, LED outdoor display manufacturers should increase communication with outdoor advertising operators. LED outdoor display manufacturers can develop corresponding products according to market needs. Outdoor advertising operators can Display technology, plan the most attractive advertising and marketing plan, the two cooperate with each other to achieve a win-win communication purpose.

In addition, the price war in the LED display industry is intensifying. Many manufacturers have adopted the strategy of “emphasizing cost but not R&D” in order to gain market share. This is essentially turning the cart before the horse. If you want to win a larger outdoor display market, LED outdoor display manufacturers should dig deeper into the application requirements of LED displays in different scenarios, and develop more application scenarios in order to bring greater development space for enterprises.

Comply with government planning requirements to build a new city landmark

In the past of two years, major cities have stepped up rectification efforts, and many illegal outdoor LED displays have been dismantled. This has also sounded the alarm for all LED display manufacturers and outdoor advertising operators. Outdoor advertising operators, as direct users of LED displays, should understand the positioning of major cities in advance, cooperate with LED display manufacturers, and coordinate with the government’s municipal lighting. Combining landscape planning to create LED outdoor advertising screens that conform to the urban construction guidelines, and strive to perfectly present the display content and become a new landmark of the city.

As a leader in the creative display of LED outdoor advertising, Big Ben screen has given hope to the outdoor advertising industry. In the future, more "big and heavy screens" will spring up like bamboo shoots. I believe that the solution to the vacancy of LED outdoor displays The problem is just around the corner.